Nvidia reportedly weighs Perplexity investment above $30B valuation
Reuters says the talks, first reported by The Information, would extend Nvidia’s push from AI infrastructure into consumer AI distribution.
Reuters reports that Nvidia has discussed investing in Perplexity at a valuation above $30B, citing The Information. The talks are not described as a completed deal, so the useful signal is the direction of interest rather than a closed financing round.
Perplexity has become one of the most visible AI search companies, competing for users who want answer-style search rather than a traditional list of links. A Nvidia investment would fit a broader pattern: the chipmaker is using its balance sheet to back AI companies that can drive compute demand and give it exposure beyond selling accelerators.
The report follows other recent Nvidia-linked AI deals and investment talks, including model, infrastructure and startup financing arrangements. For Perplexity, a valuation above $30B would underline how much investor attention has moved toward products that can turn frontier-model capability into daily user behavior.
The story is still at the discussion stage. If the investment closes, the important question will be whether Nvidia becomes only a financial backer or gains a deeper commercial relationship around compute, distribution or model infrastructure.
