Nvidia reportedly weighs Perplexity investment above 30B USD valuation

Reuters reports that Nvidia has discussed investing in Perplexity at a valuation above 30B USD, citing The Information. The talks are not described as a completed deal, so the useful signal is the direction of interest rather than a closed financing round.

Perplexity has become one of the most visible AI search companies, competing for users who want answer-style search rather than a traditional list of links. A Nvidia investment would fit a broader pattern: the chipmaker is using its balance sheet to back AI companies that can drive compute demand and give it exposure beyond selling accelerators.

The report follows other recent Nvidia-linked AI deals and investment talks, including model, infrastructure and startup financing arrangements. For Perplexity, a valuation above 30B USD would underline how much investor attention has moved toward products that can turn frontier-model capability into daily user behavior.

The story is still at the discussion stage. If the investment closes, the important question will be whether Nvidia becomes only a financial backer or gains a deeper commercial relationship around compute, distribution or model infrastructure.